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OUR TEAM Our team at Kelly Mini Sports has many years of experience in teaching sporting skills to younger children.

All our staff meet child safe standards and we ensure they receive the training required to develop your child’s skills in a safe and fun environment. We train our staff in the elements of the EYLF Being, Belonging, Becoming to build your child’s confidence and sense of identity. 

Cameron Drake

Managing Director

Australia

Cameron Drake, is the Managing Director of Kelly Mini Sports. Cameron had a successful soccer career…

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Cameron Drake, is the Managing Director of Kelly Mini Sports. Cameron had a successful soccer career where he played in the Victorian Premier League for Green Gully and also played for Melbourne Victory Youth Team. Cameron went into business with Jeff Fleming and Steve Martin and created Kelly Mini Sports in 2013 and since then they have grown the business by sharing their passion for sport.

Steve Martin

Director

Australia

Steve Martin, from Bendigo, began his Melbourne soccer career in 1997 with Carlton Soccer Club in the NSL...

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Steve Martin, originally from Bendigo, has forged a multifaceted career across Melbourne soccer and sports development:

Soccer Career:

  • Played in the National Soccer League (NSL) with Carlton SC and Parramatta Power SC.
  • Awarded NSL Young Player of the Year in 1998 with Carlton SC.
  • Represented the Australian Schoolboys.
  • Achieved top goal scorer awards with: Green Gully SC,Bulleen Zebras SC & Sunshine George Cross SC
  • Won a Premiership title with Bulleen Zebras SC.
  • Represented the Victoria Soccer Federation senior representative team on numerous occasions.
  • Captained Sunshine George Cross SC and received their Best and Fairest award.

Coaching Career:

  • Coached: FC Bendigo, Moreland Zebras SC,Ivanhoe Grammar School's senior team.
  • Directs Ivanhoe Grammar School's soccer program.
  • Currently coaches at Barwon Soccer Club.
  • Holds an FFA B Licence Coach certification.

Sports Business:

  • Co-owns and Kelly Sports Franchise coaching and development business
  • Co-founded Kelly Mini Sports, focusing on inclusive sports development for young children.
  • Co-founded Kelly Club Australia, which provides outside school hours care.

Jeff Fleming

Director

Australia

Jeff, a New Zealand native who relocated to Australia in 2001, boasts a distinguished soccer career. A stalwart at...

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Jeff, a New Zealand-born Australian resident since 2001, has a substantial soccer background as both a player and a coach along with a long career in Sports development.

Playing Career:

  • He excelled at Green Gully SC, winning three best and fairest awards and three premierships, one as captain.
  • He represented New Zealand at schoolboy, U20, and senior levels, playing against international teams.
  • He played for the New Zealand Knights.

Coaching Career:

  • He holds an FFA A Licence.
  • He served as captain-coach at Green Gully.
  • He was a playing assistant coach at Avondale Heights for four seasons, reaching two NPL grand finals.
  • In 2023 he was the Senior Assistant Coach when Avondale Heights won the Victorian NPL Grand Final.
  • In 2024 he was the Senior Assistant Coach when Avondale Heights were runners up in the Victorian NPL Grand Final.
  • He has contributed to junior development, coaching at Barwon SC in 2023 and Geelong Junior SC in 2024 & 2025.

Business Ventures:

  • Since 2004, he has been involved with Kelly Sports, expanding its operations with Steve Martin.
  • They acquired master franchise rights for Victoria, South Australia, and Tasmania in 2007, and purchased the entire business in 2010.
  • Jeff co-founded Kelly Mini Sports with Cameron Drake & Steve Martin, focusing on inclusive sports development for children.
  • Jeff Co-founded Kelly Club Australia outside hours care

Simon Bott

Victoria State Manager

Victoria

Simon has completed a Diploma in Children's Services and a Diploma in Sports Development. He started working at...

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Simon has completed a Diploma in Children's Services and a Diploma in Sports Development. He started working at Kelly Mini Sports in 2014 and since then has worked his way up to becoming the Victoria State Manager. Simon’s main role is to provide ongoing support and training to all coaches across the state to ensure a fun and professional program is being taught to all the toddlers and pre schoolers. Simon is the main driver of Kelly Mini Sports.

Brianna Catania

Western Victoria Manager

Victoria

Working with children is a big part of Brianna’s career and with a love for sports that is unconditional. Brianna...

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Working with children is a big part of Brianna’s career and with a love for sports that is unconditional. Brianna is very experienced in coaching, specifically Football (Soccer).

Brianna loves seeing kids at such a young age getting involved in sport and building motor skills early into their lives. Brianna looks forward to growing within the Western Suburbs and providing all participants with an unforgettable experience at Kelly Mini Sports.

Charlotte Baker

Administrative Officer & Social Media Coordinator

Victoria

Charlotte has a passion for sports and teaching. At 14, Charlotte started teaching gymnastics, cheerleading...

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Charlotte has a passion for sports and teaching. At 14, Charlotte started teaching gymnastics, cheerleading, dance and also coached netball. Charlotte has loved sports from a young age and has participated in swimming, surf lifesaving, little athletics, netball, basketball and dance. Charlotte has completed a Certificate III in fitness and a Diploma in Early Childhood Development and Education. Charlotte hopes to create a fun and enjoyable environment for all kids participating in the Kelly Mini Sports program.

OUR COACHES At Kelly Minis Sports we have over 60 coaches working at venues across Victoria and Adelaide.

All our coaches receive a comprehensive training program so you know that your child is developing new skills from experienced staff while both you and your child are having fun!

To work at Kelly Minis Sports,  coaches are required to have a valid Police check and a  ‘Working with Children’ check. They must also successfully complete a full First Aid training program.

Are you energetic, fun-loving, and great with kids? Join the Kelly Mini Sports team.

LEARN MORE AND APPLY

Where is my nearest Kelly Mini Sports location?

We have programs running throughout Melbourne, Ballarat, Bendigo, Geelong and Adelaide. Just click the button to find the Kelly Mini Sports program closest to you.

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